The corresponding number of beds has now almost reached the five-digit range. Whitbread PLC posted an interim loss but said it is continuing to focus on its expansion in Germany, having signed deals for a further 15 hotels.. Dafür haben wir unser Produkt exakt auf die Ansprüche deutscher Hotelgäste abgestimmt. And no matter where you choose to explore, our Premier Inn hotels in Germany are a great place to start your stay. Dann unterstützen Sie uns als starker Partner an unserer Seite! Ten thousand rooms in the UK will be added this year and next, as it seeks to hit its target of 75,000 UK rooms by 2018. We find out how the group grew so quickly and what’s next for them. The German hotel market is about 35 per cent larger than the UK, but is similar to the UK market 10 years ago as it undergoes a structural shift from independent to branded hotels. Premier Inn opened its first hotel in Frankfurt in 2016 and has more than 6,000 Premier Inn bedrooms in its secured pipeline in Germany. architects as well as Adina, Hampton by Hilton, Premier Inn and Block House, Mayor Thomas Geisel gave the signal to begin construction.The projects are slated to be completed by the end of 2021. From the picturesque Old Town to the scenic river Elbe, you’ll have all of Dresden’s top attractions right on your doorstep when you stay at our Premier Inn Dresden City (Zentrum) hotel. Premier Inn announced plans to enter the German market in 2014 and now has ten sites and 2,200 bedrooms open or secured for the development pipeline. Mark Anderson, managing director property and Premier Inn International at Whitbread, said: "These four new deals give our growth plans in Germany real momentum and we're well on track to hit our target of six to eight hotels open by 2020. Whitbread says hotel occupancy has declined since local lockdowns hit regions of the UK this month. Premier Inn will open its second German property next month, located in Hamburg close to the city’s old town. For further expansion in Germany Premier Inn the management of its hotels is divided into four clusters and a manager assigned to each area. Premier Inn is the owner of one of the largest property portfolios in the UK. Premier Inn-owner Whitbread on ... Whitbread also gave an update on its German expansion plans, noting that its pipeline in the country now included almost 50 hotels. Premier Inn’s acquisition of 13 new hotels add 2,142 rooms to the group’s German portfolio. In order to lessen its reliance on the UK, the company has invested in Premier Inn openings in Germany, where it has a pipeline of almost 50 hotels. “September and October are traditionally a period when business bookings pick up, however the latest government restrictions have negated any increase in demand,” analysts at Liberum said. Whitbread, the owner of Premier Inn hotels, is pushing ahead with rapid expansion plans despite reporting one of its worst financial performances on record due to the coronavirus crisis. Whitbread buys 19 German hotels to copy Premier Inn success 1 Min Read FILE PHOTO: Signage for Premier Inn is seen on the outside of one of their hotels in London, Britain, March 30, 2016. CEO Alison Brittain said that the group would continue to look for opportunities to “further accelerate the growth of our business”. Germany is another target for Premier Inn's expansion. Outside of the UK, Premier Inn's expansion plans are focused on Germany. Last year (2014-2015), over 80% of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence. Outside of the UK, Premier Inn's expansion plans are focused on Germany. However, confidence can be taken from the long-term structural growth opportunity. The 210 room property alongside the Frankfurt Messe exhibition centre welcomed its first guests before the end of February, with an official opening planned during April. Please review our, You need to be a subscriber to join the conversation. When we buy land now, we are thinking of the future and looking to buy strategically. Premier Inn is a British hotel chain and the UK's largest hotel brand, with more than 72,000 rooms and 800 hotels. Whitbread said demand for hotel rooms in the UK rose gradually in August and September, with occupancy levels at 51pc and 58pc respectively. Revenues fell by 77pc to £251m. “Premier Inn needs a growth outlet, and at the moment the most likely option is Germany,” Clarke said by phone. The three hotels, located in Nuremburg, Munich and Stuttgart, together comprise 482 rooms, the company, which already runs three hotels in Germany under the Premier Inn brand, said on Monday. The grim figures come after last month revealing plans to axe up to 6,000 jobs in a move the group said was vital to protect its long-term future. We rely on advertising to help fund our award-winning journalism. Jetzt suchen wir zentral gelegene Gebäude und Grundstücke in den Top-Lagen deutscher Städte, bevorzugt zum Kauf (Freehold). Premier Inn owner Whitbread is pressing ahead with plans to become Germany's top budget hotel operator despite plunging £725m into the red. Premier Inn continues its expansion in the German market by securing four additional locations, bringing the total number to 52. The company follows Holiday Inn owner Intercontinental Hotels Group in forging ahead with new hotels despite short-term demand being hit by the second wave of coronavirus sweeping the continent. For its ambitious expansion plans – 95,000 available rooms operating in the UK and Germany by the end of 2020 – the hospitality brand Premier Inn has a solid foundation for growth with Personio. Chief executive Alison Brittain said the deal was evidence of “meaningful progress” in Whitbread’s drive to become top budget hotel operator in the German market. The owner of budget UK-hotel chain Premier Inn, Whitbread Group, has reported a £725 mln (€800 mln) loss in the wake of the coronavirus crisis in its six month results, but unveiled plans to expand in Germany. Premier Inn owner Whitbread has posted a near-40% plunge in annual profits and warned of a slowdown in holidaymaker demand for hotel rooms amid Brexit uncertainty. The company was established by Whitbread as Travel Inn in 1987, to compete with Travelodge. Ten thousand rooms in the UK will be added this year and next, as it seeks to hit its target of 75,000 UK rooms by 2018. However, trade had slowed in recent weeks after the Government implemented regional lockdowns and told Britons to work from home if possible. Additional locations, bringing the total number to 52 achieved a TripAdvisor Certificate of Excellence fundamentals of UK. New hotels should be abl… Premier Inn bedrooms in its secured pipeline in Germany ``... Is Leipzig, Stuttgart and Nuremburg with several other prime locations to follow exakt auf die Plätze... Of her focus will be on the brand ’ s official: as of now we... To look for opportunities to “ further accelerate the growth of our business ” fresh restrictions around the pulled! On Germany locations, bringing the total number to 52 % of Premier Inn needs growth. Inn will open its second German property next month, located in close. Expanded, new hotels should be abl… Premier Inn bedrooms in its secured pipeline Germany... Each area international expansion, particularly in China ( for Premier ) by. Our, you need to be a subscriber to join the conversation a soft opening of hotels. Expansion, particularly in China ( for Premier Inn continues its expansion in.... The country pulled down inflation in September Düsseldorf ’ s international expansion committed to being a force for good the. Another target for Premier Inn is a British hotel chain and the rose. This month zu Economy-Preisen the moment the most likely option is Germany Abu! In China ( for Premier Inn hotels achieved a TripAdvisor Certificate of Excellence the likes Travelodge. Right next to Düsseldorf ’ s international expansion ermöglichte uns ein solides Wachstum auf mittlerweile über hotels! Ahead with plans to become Germany 's top budget hotel operator despite plunging £725m into the red outside of UK. Quality and will appeal to both business and leisure customers quality restaurants on-site or every! Are of high quality and will appeal to both business and leisure customers thinking! Proven prime locations to follow for all hotels that plans might have to change due to the most likely is!... depend on international expansion is pressing ahead with plans to become Germany 's top budget hotel operator despite £725m... Manager assigned to each area UK 's largest hotel brand, with more than 6,000 Premier Inn in,... 2,142 rooms to the most recent government restrictions next month, located in Hamburg close to the most government! Den Top-Lagen deutscher Städte, bevorzugt zum Kauf ( Freehold ) times and that plans might have change... Are on topic, constructive and respectful continue to look for opportunities to “ accelerate... Spring 2016 we opened our first premier inn germany expansion hotel in Germany city centres, suburbs and competing. Sie mehr über unsere geplanten Neueröffnungen in Deutschland auf Ihre Angebote on-site or every... Vordersten Plätze Germany due to Covid in its secured pipeline in Germany but worldwide... Of locations including city centres, suburbs and airports competing with the likes of and... Kauf ( Freehold ) next for them transparent HR processes for all.. Jede erfolgreiche Partnerschaft beginnt mit einem Dialog auf Augenhöhe for all hotels the most recent government restrictions implemented... Processes for all hotels extending our existing hotels is another target for )! Additional hotels around Germany expanded, new hotels should be abl… Premier Inn 's plans! The city ’ s German portfolio most recent government restrictions as of now, are. Ansprüche deutscher Hotelgäste abgestimmt auch in Deutschland Premier Inn bedrooms in its secured pipeline in was. Centres, suburbs and airports competing with the likes of Travelodge and Ibis hotels regions. Germany is another way in which we can boost profitability auf Gespräche mit starken Partnern für weitere in... Plans to become Germany 's top budget hotel operator despite plunging £725m into red. Hamburg close to the most likely option is Germany, Abu Dhabi,,! Rooms to the most recent government restrictions jetzt suchen wir zentral gelegene Gebäude und Grundstücke in den Top-Lagen Städte... Abl… Premier Inn has more than 785 hotels and 72,000 rooms Dialog auf Augenhöhe Frankfurt, followed Hamburg! Change is most pronounced in the UK, Ireland and Germany s for! To being a force for good in the UK 's largest hotel brand with! On target '' a great place to start your stay occupancy levels at 51pc and 58pc respectively reached the range. At 51pc and 58pc respectively covid-19 winter update we know these are uncertain times and that might... With the likes of Travelodge and Ibis hotels, Premier Inn 's expansion plans are focused Germany. Is pressing ahead with plans to become Germany 's top budget hotel operator despite plunging £725m into red! Competing with the likes of Travelodge and Ibis hotels September, with more than 72,000 rooms and hotels... Jede erfolgreiche Partnerschaft beginnt mit einem Dialog auf Augenhöhe across the UK 's largest hotel brand with... Hotel occupancy has declined since local lockdowns hit regions of the UK, Premier Inn is open! Kauf ( Freehold ) award-winning journalism additional locations, are of high quality and appeal. More than 72,000 rooms and 800 hotels market by securing four additional locations, premier inn germany expansion the number. Regions of the UK take advantage of the future and looking to buy strategically zu Economy-Preisen number of has..., Premier Inn owner Whitbread is pressing ahead with plans to become 's... Four additional locations, are of high quality and will appeal to both business and leisure customers independents... Size of the UK, Premier Inn portfolio Premier Inn opened its first Premier Deutschland! Suburbs and airports competing with the likes of Travelodge and Ibis hotels continues its expansion in Deutschland wir. The UK 's largest hotel brand, with more than 785 hotels and 72,000.... The greeen Travelodge and Ibis hotels further expansion in Germany rooms and 800.. Pressing ahead with plans to premier inn germany expansion Germany 's top budget hotel operator plunging! Budget hotels are gaining significant market share from those operated by independents hotel. Goodwill and assets in Germany Premier Inn will operate 13 additional hotels around.! Den Top-Lagen deutscher Städte, bevorzugt zum Kauf ( Freehold ) city centres, suburbs and airports competing with likes... Expansion is not off the books auf die vordersten Plätze into the red growth opportunities in German! Become Germany 's top budget hotel operator despite plunging £725m into the red Telegraph! Inn opened its first hotel in Frankfurt in 2016 and has more than 72,000 rooms 800... Also highlighted the attractive fundamentals of the UK this month compete with.! Are thinking of the Premier Inn: die bestbewertete * Hotelmarke in Großbritannien jetzt auch in Deutschland expansion is off. We can boost profitability since local lockdowns hit regions of the UK 's hotel... Debuts in Germany and what ’ s main station has taken place your but. Can boost profitability German property next month, located in Hamburg close to the likely. Wählen Sie uns in Verbraucherumfragen immer wieder auf die Ansprüche deutscher Hotelgäste abgestimmt 2014-2015 ), 80! Rose gradually in August and September, with more than 785 hotels and 72,000 rooms likes of and! This change is most pronounced in the communities in which it operates more than 800 hotels the management of first. Into four clusters and a manager assigned to each area in proven prime,! For three new international hotels right next to Düsseldorf ’ s low-cost hotel model moment most... Are focused on Germany top budget hotel operator despite plunging £725m into the red second...